Caroline Davidson - The Rees PR Director, Australia
Managing Director of Davidson Communications Pty Ltd
Caroline was born in the U.K. (Portsmouth, England), schooled in Australia and the U.S., studied Psychology at Sydney University, resides in Australia and has lived and worked in the USA.
After a period in international hospitality management for the Greater Union organization, Caroline began her own business, Davidson Communications Pty Ltd, in 1990. This successful public relations and destination marketing business specialises in the leisure, entertainment and tourism industries. In addition, Caroline’s versatile skills and first-class media relationships have been employed as a consultant strategist and a specialist PR expert to benefit a range of clients as diverse as Australian Federal Government programs and launches, national sporting events and festivals, innovative corporate product launches and celebrity profiling.
Caroline was a shareholder and Director of Public Relations for Select Hotels & Resorts International between 2004-2009, successfully re-branding and building an enviable profile for this marketing group for over 50 unique, high-end luxury accommodation experiences across Australia, New Zealand Asia and the Pacific.
Davidson Communications has provided successful brand management, destination representation, public relations strategies, campaigns and initiatives in Australia, New Zealand and Asia-Pacific for a range of high profile international brands and corporate clients such as Rocky Mountain International (representing tourism boards for initially Idaho, Montana, Wyoming, North Dakota & South Dakota and since July 2015 MT, ND, SD and WY); Visit Denver ( projects); Jackson Hole Mountain Resort/ Jackson Chamber of Commerce (projects); Travelocity ( t/a ZUJI.com.au in Australia); Starwood Hotels, Rendezvous Hotels & Resorts International;
Select Hotels & Resorts International; Hard Rock Cafe; Hard Rock Hotels and Resorts (Asia), The Rees Hotel Queenstown and The Noosa International Food & Wine Festival ( NIFW, QLD) over a twenty five year period.
Caroline Davidson Accreditations, Memberships & Awards & Affiliations
• Australian Society of Travel Writers (ASTW) Annual national award for Best Tourism Board/ Product representation 2016
( for Real America States MT, ND, SD & WY)
• Australian Society of Travel Writers (ASTW) Annual national award for Best Tourism Board/ Product representation 2017
( for The Rees Hotel Queenstown)
• Executive Committee member and Secretary, Visit USA Australia (2015, 2016, 2017)
• Associate Public Relations Member, Australian Society of Travel Writers (ASTW) since 2000
• Visit USA Australia Member, Media Committee chairperson 2016, Trade Expos Committee Chairperson 2017
• Media committee member, IPW16 and IPW 2017 (formerly known as Pow Wow)
• Brand USA AU Advisory Board member 2017