Media Release | Destination Queenstown
Monday, 31 October 2011
NZâ€™s Southern Lakes named one of the worldâ€™s must-visit destinations for 2012
SOUTHERN LAKES, New Zealand (31 October, 2011) – Influential travel authority, Lonely Planet, has chosen New Zealandâ€™s Southern Lakes region as one of the worldâ€™s Top 10 Regions to visit in 2012.Â The Southern Lakes region of Queenstown, Lake Wanaka and Fiordland is the only New Zealand region to feature in the new book,Â Lonely Planetâ€™s Best in Travel 2012 â€“ the best trends, destinations, journeys and experiences for the upcoming year.
Queenstown and Southern Lakes is ranked eighth in the bookâ€™s list of Top 10 Regions for its year-round activities and spectacular scenery. An excerpt from the book reads, â€śThere isnâ€™t a bad time to turn up in the worldâ€™s top adventure playground. Thereâ€™re nonstop outdoor activities year-round in the resort towns of Queenstown, Wanaka and Te Anau, as well as the surrounding mountains, lakes and parksâ€¦ Where else can you ski in the morning and golf or water ski in the afternoon? Add excellent wineries and superb restaurants and what more is there to say?â€ť
The Southern Lakes region is renowned as one of the most diverse and spectacular regions in the world, encompassing the tranquil beauty of Lake Wanaka, the international four-season resort of Queenstown and Fiordlandâ€™s dramatic landscapes, all surrounded by the breathtaking scenery of the Te Wahipounamu World Heritage Area.
Lonely Planet New Zealand spokesperson Sarah Bennett said, â€śThis news is hardly the shock of the century.Â Anyone who lives in or has visited the Queenstown region will back up this accolade. Words like breathtaking, jaw-dropping, exhilarating and stunning are grossly overused in the tourism industry but the Southern Lakes region has a right to them all.â€ť
Tony Everitt, CEO of Destination Queenstown, said featuring in Lonely Planetâ€™sÂ Best in Travel 2012would bring significant benefits for the regionâ€™s profile.
â€śTo receive this kind of endorsement by Lonely Planet is priceless for Queenstown and the Southern Lakes as well as New Zealand,â€ť he said. â€śLonely Planet is a giant of the travel industry so making it onto their Top 10 must-visit regions for 2012 will give our region global recognition and provide inspiration for their readers to visit.â€ť
Lisa Sadler, manager of Destination Fiordland, said the power of Lonely Planet could not be underestimated, â€śWe are aware of the power of Lonely Planet in influencing the travelling community about where the best experiences are to be found, so the news that Fiordland has been acknowledged, along with our Southern Lakes neighbours as amongst the worldâ€™s top 10 leading regions is superb.â€ť
Lake Wanaka Tourism general manager James Helmore said Lonely Planet communicates to a core audience that enjoys what the region has to offer. â€śWith its diversity of activities, striking landforms and freedom to do your own thing in the ultimate alpine playground, Wanaka and the Southern Lakes is the perfect fit for the Lonely Planet reader. Appearing inÂ Best in Travel 2012 will considerably enhance our profile and allow more international travellers to discover what everyone who lives here is so passionate about.â€ť
Queenstown and the Southern Lakes shares the Top 10 Regions list with destinations such as Borneo, Sicily, Northern Kenya and Coastal Wales which tops the 2012 list.
Best in Travelâ€™s recommendations are drawn from hundreds of ideas submitted by Lonely Planetâ€™s staff, authors and community of travellers, bloggers and tweeters. Their suggestions are then refined by a panel of in-house travel experts, based on topicality, excitement, value and that special X-factor.
For further information on the Southern Lakes region, visitÂ www.southernlakes.travel.
NOTE TO BROADCAST MEDIA
A broadcast quality 30 second VNR (file name â€śsouthern lakes SD25p.mp4â€ť) featuring footage of Queenstown and the Southern Lakes is available for FTP download at:
For further media information, please contact:
Victoria Murray-Orr – +64 3 443 2700
Tony Everitt â€“ +64 3 441 0700
Lisa Sadler – +64 3 249 7959
Lake Wanaka Tourism
James Helmore – +64 3 443 1574
Adam Bennett – + 613 8379 8000